JOHOR BARU: Three Universiti Tenaga Nasional (UNITEN) students took the top prize for this year’s Frost & Sullivan Case Challenge, an event held to encourage university students to address real-life issues and to prepare them for future careers.
The participants were given a hypothetical situation and they had to come up with a solution to address the issues and offer the best approach for the task given.
This year the participants were put in a position as advisors to the Johor Menteri Besar which required them to advise him on a hypothetical Smart City roadmap for the development of a greenfield township situated approximately 20 kilometres from the Batu Pahat city centre. The township was tentatively named Bandar Padang Hijau (BHP).
58 teams took up the challenge but only 27 met the criteria and from those, five were finalists for the final presentation at Frost & Sullivan’s Research Hub in Medini City.
The winning team was Farah Ain Shazlin, Iyadh Haziq Wan Yusof and Tang Huei Wern, final year students from UNITEN, calling themselves The Outliers after a book by Malcolm Gladwell, took home a cheque of RM2,500 and the opportunity to intern or even become part of Frost & Sullivan’s consulting team.
The three first got together for a case study challenge organised by their university, which they won and decided to continue the partnership for the Frost & Sullivan Challenge.
“We felt that our different personalities and university courses helped in our problem-solving abilities,” said Farah an accountancy major while Tang studied human resource and Iyadh Haziq, International Business.
The three judges were Rhenu Buller, Partner & Senior Vice President, Frost & Sullivan, Yasuhiro Nakano, Executive Vice President Medini Iskandar Malaysia and Idzuan Azam Abdullah, Senior Vice President Iskandar Regional Development Authority (IRDA).
“The winners included and considered issues of sustainabilty of food and agricultural production, carbon emmissions and the environment while incorporating technology into their mix of solutions for the greenfield Smart City challenge,” said Buller.
Buller hopes that Case Challenge will be an annual event and with the participation of more universities.