Growing creative industry in Johor

ISKANDAR PUTERI: More than 70,000 visitors converged on Iskarnival 2018, with its theme “Main-Main” (Play) over the weekend at Puteri Harbour here.

Developer UEM Sunrise Bhd’s managing director cum chief executive officer Anwar Syahrin Abdul Ajib said the seventh edition of Iskarnival continued to be a platform that provided opportunities for the local community.

“With the theme Iskarnival Main-Main, the carnival acknowledges the significance of ‘play’ in our daily lives, which is essential for building knowledge and development of social, intellectual, creative and problem-solving abilities as well as emotional well-being.

“The creative economy is shaping more Malaysian creators and artists into professionals, which will positively contribute towards the country’s overall economic well-being,” he said.

He added that UEM Sunrise prioritised the development of physical infrastructure of the city as well as nurtures the creative industry ecosystem’s spectrum that ranges from creators to consumers, in line with its core beliefs in ‘Building Communities of the Future with you, and for you’.

“Creative industries are a powerful force not only to fuel economic development but also to facilitate social and cultural change.

Mohd Khuzzan (left) looking at handcrafted kompang and drums at the event.

“By raising the profile of the creative economy, Iskarnival Main-Main will help raise its potential and ensure its place on the national agenda,” he said.

He added that the two-day event saw over 1,000 local talents, of whom 55% were Johoreans presenting close to 200 activities, covering imaginative performances, inspirational exhibitions, hands-on learning opportunities and diverse entertainment options for the whole family to draw local and regional tourists.

“This festival also served as a platform to encourage cross-pollination of innovative ideas from local initiatives and empower talents within Iskandar Puteri and beyond as the creative industry is increasingly shaping the future economy,” said Anwar Syahrin.

Some of the highlights were music performances by Zee Avi, Lyia Meta, Joe Flizzow, indie band Hujan, rap and R&B sensation Zamaera, and Man Bai, accompanied by Rahim Maarof.

Another highlight was the Moscow Circus, which was a troupe of 40 elite performers from Moscow’s two most famous circus companies: the Bolshoi and the Nikulin.

Dinosaur Kingdom is also making its way here with 25 animatronic dinosaurs, dinosaur-themed live shows, games, interactive rides and educational booths for families with children.

In conjunction with the carnival, 4,000 tickets for Moscow Circus and 10,000 tickets for Dinosaur Kingdom were given away by UEM Sunrise.

Festival-goers were also kept busy with games and activities such as bamboo art, basket weaving, ceramic, comic, photography and sustainable crafts’ making workshops.

State Information, Entrepreneur Development, Cooperative and Creative Economy Committee chairman Sheikh Umar Bagharib Ali and state Youth, Sports and Culture committee chairman Mohd Khuzzan Abu Bakar were among those at the launch.

Source: The STAR Online