Thirty-two people in a first talent development programme have successfully completed their training and are now employed in the Brandt International Global Business Services delivery centre in 1Medini Hub, Nusajaya, Johor.

This inaugural programme was carried out in partnership with Multimedia Development Corporation (MDeC) and i2M Ventures Sdn Bhd (i2M).

The idea was to create 50 jobs for customer management executives in 1Medini Hub with a view to providing professional development and opportunities for growth in Iskandar Malaysia.

“With this in mind, Brandt International made the shift to recruit candidates here and adopted the ‘hire and train’ approach in establishing the Global Business Services (GBS) centre in Medini, Nusajaya,” said Brandt International founder and chief executive officer Munirah Looi. “Moving to Nusajaya was a conscious strategy for Brandt to focus on nearshore market potential and attract new talent here to be skilled for jobs in the business services sector. Today, we see the fruits of our decision in this graduation event,” she added.

Out of 200 applicants keen to join the training programme, only 32 were shortlisted to undergo a month-long, fully residential programme with group activities and case studies.

These candidates, including 21 Johoreans, were a mix of SPM holders with one year’s experience in the sales or service industries, fresh diploma and degree graduates, and even early retirees who wished to relocate to Iskandar Malaysia

Each person in the group was presented with a certificate in a simple ceremony, while top performers Lata Kumarasamy, Mohamad Aizat Junaidi and Iza’in Mohamat Nor, were recognised for exceeding the set targets with their exemplary performance.

The group will now have their performance monitored and further honed over the next six months.

“The service industry is about people and when this one person in the delivery centre answers a call or message, he or she is the ambassador of the company,” said MDeC vice-president Michael Warren, emphasising the importance of employing trained and skilled personnel in the delivery centre.

“We would like to congratulate Brandt for a job well done in training and hiring these talents,” said i2M Managing Director, Zulfiqar Zainuddin, who went on to say that this is proof that there is untapped talent available in this region to complement the need for highly skilled people in the GBS industry. – November 28, 2015.